02:42:15 PM
GMT +8
02:42:15 PM
GMT +8
02:42:15 PM
GMT +8
About Me
About Me
Howdy! I'm Bernard a creative based in Singapore, with a passion for observing life in all its forms, my design practice tends to thrive on exploring the interplay between the seen and the unseen.Currently, I'm immersing myself in any projects that come my way, all while tinkering with personal exploratory works.And who knows? You might stumble upon me giving new life to old objects in some random corridor.
About Me
About Me
Howdy! I'm Bernard a creative based in Singapore, with a passion for observing life in all its forms, my design practice tends to thrive on exploring the interplay between the seen and the unseen.Currently, I'm immersing myself in any projects that come my way, all while tinkering with personal exploratory works.And who knows? You might stumble upon me giving new life to old objects in some random corridor.
About Me
Howdy! I'm Bernard a creative based in Singapore, with a passion for observing life in all its forms, my design practice tends to thrive on exploring the interplay between the seen and the unseen.Currently, I'm immersing myself in any projects that come my way, all while tinkering with personal exploratory works.And who knows? You might stumble upon me giving new life to old objects in some random corridor.
About Me
About Me
Howdy! I'm Bernard a creative based in Singapore, with a passion for observing life in all its forms, my design practice tends to thrive on exploring the interplay between the seen and the unseen.Currently, I'm immersing myself in any projects that come my way, all while tinkering with personal exploratory works.And who knows? You might stumble upon me giving new life to old objects in some random corridor.
About Me
Howdy! I'm Bernard a creative based in Singapore, with a passion for observing life in all its forms, my design practice tends to thrive on exploring the interplay between the seen and the unseen.Currently, I'm immersing myself in any projects that come my way, all while tinkering with personal exploratory works.And who knows? You might stumble upon me giving new life to old objects in some random corridor.
Ugli Sabi x Basheer Books
Ugli Sabi x Basheer Books
Ugli Sabi x Basheer Books
Ugli Sabi x Basheer Books
PP-02
PP-02
PP-02
PP-02
Visual Identity
Visual Identity
Visual Identity
Visual Ident.
Motion
Motion
Motion
Motion
Packaging
Packaging
Packaging
Packaging
Client
Ugli Sabi
Client
Ugli Sabi
Client
Ugli Sabi
Year
June 2022
Year
June 2022
Year
June 2022
Sector
Food & Culture
Sector
Food & Culture
Sector
Food & Culture
Agency
Fable
Singapore
Agency
Fable
Singapore
Agency
Fable
Singapore
Client
Ugli Sabi
Year
June 2022
Sector
Food & Culture
Agency
Fable
Singapore
SHARE PROJECT
SHARE PROJECT
SHARE PROJECT
SHARE PROJECT
Exclusively crafted for Basheer Graphic Books in collaboration with Ugli Sabi, the limited edition bite-sized rice krispie treats embody the theme 'Small is Beautiful' — the creative process that thrives on being nimble, adaptable, and constantly evolving.
The custom packaging, featuring 8 different designs, symbolizes the convergence of many seemingly mundane particles which, when held together, become a strong and precious community.
Exclusively crafted for Basheer Graphic Books in collaboration with Ugli Sabi, the limited edition bite-sized rice krispie treats embody the theme 'Small is Beautiful' — the creative process that thrives on being nimble, adaptable, and constantly evolving.
The custom packaging, featuring 8 different designs, symbolizes the convergence of many seemingly mundane particles which, when held together, become a strong and precious community.
Exclusively crafted for Basheer Graphic Books in collaboration with Ugli Sabi, the limited edition bite-sized rice krispie treats embody the theme 'Small is Beautiful' — the creative process that thrives on being nimble, adaptable, and constantly evolving.
The custom packaging, featuring 8 different designs, symbolizes the convergence of many seemingly mundane particles which, when held together, become a strong and precious community.
SHARE PROJECT
Exclusively crafted for Basheer Graphic Books in collaboration with Ugli Sabi, the limited edition bite-sized rice krispie treats embody the theme 'Small is Beautiful' — the creative process that thrives on being nimble, adaptable, and constantly evolving.
The custom packaging, featuring 8 different designs, symbolizes the convergence of many seemingly mundane particles which, when held together, become a strong and precious community.
Pattern Making
Drawing inspiration from the assembly of rice bits within the treat, these intricate formations offer a glimpse into the diverse patterns that naturally unfold.
Within the confines of a square, they maintain an organic and unpredictable flow which was the cornerstone of our direction as we developed the patterns.
Pattern Making
Drawing inspiration from the assembly of rice bits within the treat, these intricate formations offer a glimpse into the diverse patterns that naturally unfold.
Within the confines of a square, they maintain an organic and unpredictable flow which was the cornerstone of our direction as we developed the patterns.
Pattern Making
Drawing inspiration from the assembly of rice bits within the treat, these intricate formations offer a glimpse into the diverse patterns that naturally unfold.
Within the confines of a square, they maintain an organic and unpredictable flow which was the cornerstone of our direction as we developed the patterns.
Pattern Making
Drawing inspiration from the assembly of rice bits within the treat, these intricate formations offer a glimpse into the diverse patterns that naturally unfold.
Within the confines of a square, they maintain an organic and unpredictable flow which was the cornerstone of our direction as we developed the patterns.
Testement
Basheer Graphic Bookstore has been a steadfast pillar for Singapore's design community, enduring the challenges brought upon by the era of digitalization. Rooted in this resilience is a community of individuals, spanning creatives and
enthusiasts alike, who converge in their shared love for print. This collaboration is a heartfelt testament to Basheer Graphic Bookstore's journey and the strength of its community.
enthusiasts alike, who converge in their shared love for print. This collaboration is a heartfelt testament to Basheer Graphic Bookstore's journey and the strength of its community.
Testement
Basheer Graphic Bookstore has been a steadfast pillar for Singapore's design community, enduring the challenges brought upon by the era of digitalization.
Rooted in this resilience is a community of individuals, spanning creatives and enthusiasts alike, who converge in their shared love for print.
This collaboration is a heartfelt testement to Basheer Graphic Bookstore's journey and the strength of its community.
Testement
Basheer Graphic Bookstore has been a steadfast pillar for Singapore's design community, enduring the challenges brought upon by the era of digitalization.
Rooted in this resilience is a community of individuals, spanning creatives and enthusiasts alike, who converge in their shared love for print. This collaboration is a heartfelt testement to Basheer Graphic Bookstore's journey and the strength of its community.
Testement
Basheer Graphic Bookstore has been a steadfast pillar for Singapore's design community, enduring the challenges brought upon by the era of digitalization.
Rooted in this resilience is a community of individuals, spanning creatives and enthusiasts alike, who converge in their shared love for print.
This collaboration is a heartfelt testement to Basheer Graphic Bookstore's journey and the strength of its community.
CREDITS
CREDITS
CREDITS
Collaborators
Ugli Sabi
Ugli Sabi
Ugli Sabi
Food Wizard
Food Wizard
Food Wizard
Basheer Graphic Books
Basheer Graphic Books
Basheer Graphic Books
Bookstore
Bookstore
Bookstore
Hosanna Swee
Hosanna Swee
Hosanna Swee
Photographer
Photographer
Photographer
Creative Direction
Jiahui Tan
Jiahui Tan
Jiahui Tan
Creative Director
Creative Director
Creative Director
Design / Motion
Bernard
Visual Identity & Packaging
Clarence Liu
Design / Motion
Hey Hey Hey
Art, Technology, & Generational Bonds
Hey Hey Hey
Art, Technology, & Generational Bonds